Brand site sdesign.ch.
Three pages with one job: to lead visitors to the configurator that triggers the lead funnel.
- Role
- Rebranding, platform decision, structure and copy, managing the freelancers
- Year
- 2024
- Technology
- WordPress Elementor Cloudways Cloudflare
What I was responsible for
- Rebranding and brand development of S-Design. One of two brands in that period, the second was NOOK
- The platform decision. Previously Contao at Metanet with
.htmlendings, now WordPress at Cloudways with Cloudflare in front - Structure, copy and image selection for the one-pager
- Managing the freelancers who built it
I did not build the site myself. But I decided what was built.
Why three pages are enough
This is not a website, it is a brand presence. As of 30 September 2026, sdesign.ch has exactly three pages: home page, legal notice and privacy policy. There are no blog posts.
That is intentional. The home page is a one-pager with seven sections. The navigation consists of jump links. Three product lines run through it, and a contact block sits at the end.
More would not have made the site better, only more expensive to maintain.
The job is the button
The button says “Konfigurator starten” (start the configurator) and leads off the site. What happens next is the real point.
It is the same configurator that sits at the heart of the lead funnel. A request from it turns a contact into a hot lead straight away, and sales gets a task to get in touch. The funnel behind it has its own case study: HubSpot and a new lead funnel at Thermogreen AG.
The site does not have to inform. It has to bring someone to the point where they start calculating for themselves. From there, the system measures.
Current state
I have not looked after the site since August 2025. I cannot vouch for changes made after that date. The brand and the structure are still recognisable, which is why I show the address.