Seven roles, one direction.

I was responsible both for new business and for the question of which services the agency offers. Usually, these are two separate jobs.

I do the work I sell myself. That is why I only promise in a sales conversation what I can deliver.

The tools under Work samples grew out of this work. They solve problems I had when winning my own clients.

I run the channels by the same rules as a client mandate. There is just no budget for detours.

One brand had to enter the market for the first time. The other already had a history and needed a new shape. I measured both by what reached the sales team.

The office had no client base and no references. Nobody here knew the brand. I built it up through direct outreach and through conversations with the people who make the decisions.

Selling a product that is still being developed also means helping to build it. Whatever kept coming up as missing in sales conversations, I passed on to the development team.

This is where I learned how a sales structure comes about when there is none yet.